Special Projects & Charities

Operation Backpack is Back!

One of the most devastating consequences of homelessness is the impact it has on a child’s education. There are nearly 23,000 school-age children living in New York City homeless shelters on any given day. Most of these children will go back to school in September without the basic school supplies they need unless we help.

Operation Backpack is Volunteers of America – Greater New York’s annual back-to-school drive that asks the general public to bring backpacks to designated drop locations throughout the city. The business community participates by becoming Operation Backpack sponsors and engaging their employees in backpack and school supply drives. Each backpack is filled with grade specific supplies. In addition to giving the children a sense of confidence and hope, Operation Backpack relieves the children’s families of a significant financial burden and helps them to look like all the other children who are beginning the school year with a brand new backpack.

In 2013, Operation Backpack provided new, filled backpacks to more than 16,000 children. We hope in 2014 to see that no child in a New York City shelter is left out.

Operation Backpack continues to be a huge success. The program has received needed recognition from the city and the media. It is exciting and satisfying to witness the campaign’s growth and the continued commitment from our ever-growing list of corporate sponsors.

Click the link below to check out the action and get an even better understanding of what Volunteers of America and Operation Backpack do to help kids in need.  http://www.operationbackpacknyc.org

Other Projects & Charities

Lean Cuisine

Lean Cuisine has partnered up with Susan G. Komen for the Cure, an organization dedicated to curing breast cancer at every stage – from the causes to the cures, to the pain and anxiety of every moment in between.  Lean Cuisine is selling three insulated designer lunch bags for only $9.95 each with $5 from the purchase price of every bag donated to Komen for the Cure.

For more information please visit:

Easter Bonnet Competition

Reputed to be the hottest ticket on Broadway, The Easter Bonnet Competition features a parade of bonnets hand-crafted by the casts and crews of dozens of participating productions. This annual spring event is the culmination of an intensive six-week fundraising effort by the companies of Broadway, Off-Broadway and national touring productions. Curtain speeches, sales of autographed posters and programs, auctions and cabaret performances are just some of the activities that enable these companies to bring in generous contributions from audiences.

Honors are awarded to the companies that raise the largest amounts of money on behalf of BC/EFA during the fundraising drive. Companies offering the best designs and presentations of bonnets are also recognized.

Click here for more information.

Gypsy Of The Year

Cited as “possibly the season’s most dazzling talent show,” the Gypsy Of The Year Competition features New York’s most talented “gypsies” (chorus members from Broadway and Off-Broadway shows) in a competitive variety show.

The event is the culmination of six weeks of fund-raising when shows on and Off-Broadway engage in a friendly competition to see which show can raise the most money for BC/EFA. Awards are presented to the shows raising the most money and to the winning presentation.

Click here for more information.


Broadway Cares/Equity Fights AIDS (BC/EFA) is the nation’s leading industry-based, not-for-profit AIDS fundraising and grant making organization. BC/EFA is the on-going, committed response from the American Theatre community to an urgent worldwide health crisis. By drawing upon the talents, resources, and generosity of this community, BC/EFA raises funds for AIDS-related causes across the United States. Since it’s founding in 1988, BC/EFA has raised over $100 million for critically needed services for people with AIDS, HIV or HIV-related illnesses.

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